We met some wonderful residents at Cerenity Senior Care during our recent commercial photo shoot. We shot a variety of activities for Cerenity’s marketing materials.
I have to hand it to Paula and the marketing crew for not buying stock photography for their marketing. The stock photography itself is fine, but it doesn’t show real residents or the actual facilities. Cerenity prefers to show what residents actually do in their daily lives, exercising, seeing the doctor, dancing, visiting with friends and family, or taking part in an ice cream social.
It’s one thing to show your best side, but quite another to use sterile stock photography and pretend that this is who you really are. So my hat’s off to Cerenity for using this photo journalistic style of photography to show what life is about there.
Don, Thanks for another great photo shoot. I’ve already used one photo to create a poster!
Paula M
